A Tag is a label attached to a contact or group of contacts that helps you to identify them.
Tagging contacts in your database is useful, as it allows you to segment them and send relevant email campaigns. For example, you could create a tag for an industry sector such as 'hospitality' or 'legal'.
You can also use tags to identify their status such as 'new lead' or 'current customer'.
You can create new tags and change tags in the Contacts page.
To add a tag to a contact follow these steps:
1. Click on Contacts in the Menu, then select the Contact you want to edit.
2. Add the tag by selecting from the drop down menu or create a new one.
3. Click Save and return to contacts.